PinnedDr. Shani Horowitz-RozenI donated both money and new socks to help the Ukrainian refugees, although I know I shouldn’t haveHere is what humanitarian aid organizations should learn about the desire of small donors to helpApr 19, 20227Apr 19, 20227
PinnedDr. Shani Horowitz-RozeninMarkerHow Airbnb Angered Both Sides of Its Marketplace During the PandemicThe rental platform’s Covid-19 response sparked a double backlash from guests and hostsAug 17, 20203Aug 17, 20203
Dr. Shani Horowitz-RozenThe Cult of Dark Lilac: Three Lessons in Nurturing Devoted Customers We Can Learn From Lamy’s…In 2016, Lamy, the famous German pen manufacturer, unveiled a limited edition of a beautiful ink color, Dark Lilac, that became an instant…Mar 23Mar 23
Dr. Shani Horowitz-RozenExplaining The Public Obsession with Athletes’ Partners, And Taylor SwiftYou might have heard of Taylor Swift.Mar 9Mar 9
Dr. Shani Horowitz-RozenMcDonald’s is changing its unlimited refill beverage machines: A shift in American dining cultureBy 2032, McDonald’s will phase out its unlimited refill beverage machines.Sep 30, 2023Sep 30, 2023
Dr. Shani Horowitz-Rozen“Barbie” reveals the power of mother-daughter bonds and Greta Gerwig’s feminist narrative masteryExploring mother-daughter relationships in Greta Gerwig’s films: From ‘Ladybird’ to ‘BarbieAug 11, 2023Aug 11, 2023
Dr. Shani Horowitz-RozenGates Avoids Answering Questions About Philanthropy's Role in AbortionsThe reversal on abortions brings a new challenge to philanthropists who focus on health and social justiceAug 9, 2022Aug 9, 2022
Dr. Shani Horowitz-RozenWhat Businesses Should Learn About Marketing From NonprofitsHubSpot has released the 2022 nonprofit digital trends report. Businesses should read it too.Mar 22, 2022Mar 22, 2022
Dr. Shani Horowitz-RozenThe introductory email you should write when starting a new jobCongratulations on your new position! It’s so exciting to start a new job or be promoted. This is the opportunity to impress your future…Jan 29, 2022Jan 29, 2022
Dr. Shani Horowitz-RozenWhy Homing Pigeons, Anchor Bias And Nostalgia Are Important For Your Marketing PlansWhy marketing experts should care that messenger pigeons are not a thing of the pastNov 29, 2021Nov 29, 2021