PinnedI donated both money and new socks to help the Ukrainian refugees, although I know I shouldn’t haveHere is what humanitarian aid organizations should learn about the desire of small donors to helpApr 19, 20225227Apr 19, 20225227
PinnedPublished inMarkerHow Airbnb Angered Both Sides of Its Marketplace During the PandemicThe rental platform’s Covid-19 response sparked a double backlash from guests and hostsAug 17, 20204723Aug 17, 20204723
The Cult of Dark Lilac: Three Lessons in Nurturing Devoted Customers We Can Learn From Lamy’s…In 2016, Lamy, the famous German pen manufacturer, unveiled a limited edition of a beautiful ink color, Dark Lilac, that became an instant…Mar 23, 20241Mar 23, 20241
Explaining The Public Obsession with Athletes’ Partners, And Taylor SwiftYou might have heard of Taylor Swift.Mar 9, 202439Mar 9, 202439
McDonald’s is changing its unlimited refill beverage machines: A shift in American dining cultureBy 2032, McDonald’s will phase out its unlimited refill beverage machines.Sep 30, 2023Sep 30, 2023
“Barbie” reveals the power of mother-daughter bonds and Greta Gerwig’s feminist narrative masteryExploring mother-daughter relationships in Greta Gerwig’s films: From ‘Ladybird’ to ‘BarbieAug 11, 202358Aug 11, 202358
Gates Avoids Answering Questions About Philanthropy's Role in AbortionsThe reversal on abortions brings a new challenge to philanthropists who focus on health and social justiceAug 9, 2022236Aug 9, 2022236
What Businesses Should Learn About Marketing From NonprofitsHubSpot has released the 2022 nonprofit digital trends report. Businesses should read it too.Mar 22, 2022228Mar 22, 2022228
The introductory email you should write when starting a new jobCongratulations on your new position! It’s so exciting to start a new job or be promoted. This is the opportunity to impress your future…Jan 29, 2022139Jan 29, 2022139
Why Homing Pigeons, Anchor Bias And Nostalgia Are Important For Your Marketing PlansWhy marketing experts should care that messenger pigeons are not a thing of the pastNov 29, 2021135Nov 29, 2021135
The Book Market Is Booming: This Is How Instagram, High-Tech, and Libraries Can Expand ItThe good news is that people are reading more books during the pandemic than before. However, the numbers show people are buying the big…May 3, 2021May 3, 2021
Perfect Small Talk with President Obama and Brené BrownDr. Brené Brown hosted President Obama to talk about his book. Their friendly banter, which lasted 1 minute and 48 seconds, is a perfect…Mar 23, 2021Mar 23, 2021
Employees as Influencers: Crossing Brand Marketing and Employee IdentityCompanies encourage their employees to become influencers through their private social media, crossing personal and professional identitiesMar 17, 20212Mar 17, 20212
Published inAn Injustice!What Justin Timberlake Should Learn From The Bachelor Franchise About ApologiesFour notable apologies dominated the public agenda recently. The Bachelor franchise issued direct and focused apologies, setting a…Feb 18, 2021Feb 18, 2021
Published inDigital DiplomacyPeloton’s Challenge for Media RegulatorsPeloton is changing the media ecosystem by strengthening its role as a media company, providing both the platform and contentDec 29, 2020Dec 29, 2020
Appealing texts are like reflection poolsAppealing texts are wide and deep enough to allow audiences from different cultures, ethnicities, genders, religions, and socio-economic…Dec 1, 2020Dec 1, 2020
Published inThe StartupCan JPMorgan Chase Tell a Social Story?The largest bank in the US announced its groundbreaking investment to fight racial inequality in housing but left out a key point: the…Oct 20, 20201Oct 20, 20201
The Pandemic Emphasized Human Connection As It Changed How Customers Enter StoresThe new mediated shopping experience, where customers wait in line to enter a store, to pay or read their order to a salesperson, makes…Oct 5, 2020Oct 5, 2020
The Removal of a ‘Peeping Toms’ Mural in Israel Challenges the Role of Public ArtArtwork at Tel Aviv beach was painted over after outrage over an assault on a teenage girl, sparking discussion about popular culture…Sep 29, 2020Sep 29, 2020
Published inDigital DiplomacyFacebook Support of Local Journalism during COVID-19COVID-19 is a global, national, and local news story. It could also become Facebook’s chance to develop its corporate responsibility and…Jul 22, 20202Jul 22, 20202
