The rental platform’s Covid-19 response sparked a double backlash from guests and hosts

Airbnb logo is seen displayed on a phone screen
Photo: Jakub Porzycki/NurPhoto/Getty Images


The good news is that people are reading more books during the pandemic than before. However, the numbers show people are buying the big names on popular websites while emerging authors can’t breakthrough. What can drive change in the book industry?

Photo by Ben White on Unsplash

Dr. Brené Brown hosted President Obama to talk about his book. Their friendly banter, which lasted 1 minute and 48 seconds, is a perfect example of how to start a conversation


In what has become a popular marketing approach, companies encourage their employees to become influencers and promote their brands through their private social media. What to avoid and how to do it right

Photo by Mateus Campos Felipe on Unsplash


Four notable apologies dominated the public agenda recently. The Bachelor franchise issued direct and focused apologies, setting a positive example, unlike Timberlake’s elusive apology. What can we learn from these about PR's power to set the public agenda and encourage a socially responsible discourse?

Justin Timberlake, picture by Gage Skidmore Wikimedia Commons


Peloton is changing the media ecosystem by strengthening its role as a media company, providing both the platform and content

Photo by Author


Photo by Dylan Scarsone Apexpixel on Unsplash

The largest bank in the US announced its groundbreaking investment to fight racial inequality in housing but left out a key point: the social change it is driving.

Photo by Micheile Henderson on Unsplash


The new mediated shopping experience, where customers wait in line to enter a store, to pay or read their order to a salesperson, makes brands’ human connection more important than ever.

A Frozen Yogurt store during the Covid-19 pandemic. Picture by the author

Artwork at Tel Aviv beach was painted over after outrage over an assault on a teenage girl, sparking discussion about popular culture, politics, art, and gender.

The ‘Metzitzim’ (Peeping Toms) mural at the Tel-Aviv beach, picture by Udi Steinwell Wikipedia Commons

Shani Horowitz-Rozen, Ph.D.

I help companies and executives to tell their stories, focus their messages and reach audiences www.communicatingimpact.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store