Six Strategic Tips for Nonprofits during the Coronavirus Crisis

Image by Gerd Altmann from Pixabay

Strategy and communications are bound together even more than usual

What nonprofits should do:

1. Be empathic: listen and react — show your community that you see them and identify the immediate problems they face

2. Identify and explain your goals during the crisis

How can my organization, within the scope of its mission, make a difference during this ongoing crisis?

3. Do not communicate empty and hollow messages

4. Approach donors and send your regards out of kindness and not for fundraising

5. Document your organizational process

6. Challenge and monitor your reactions constantly

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A mass communication scientist turned communications expert helping companies and executives to tell their stories & focus their messages. Framing is Everything

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@techvitamin 2.7:

If you're competing with T.A. McCann in the startup world, know that he's raced around the world in boats, in horrible conditions, and has probably surrounded himself with people who, like him, will not complain because they enjoy the grind -- after they've been strategic and have arrived at the race with the tools to win. Which he's done. A lot.

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Shani Horowitz-Rozen, Ph.D.

Shani Horowitz-Rozen, Ph.D.

A mass communication scientist turned communications expert helping companies and executives to tell their stories & focus their messages. Framing is Everything

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