PinnedDr. Shani Horowitz-RozenI donated both money and new socks to help the Ukrainian refugees, although I know I shouldn’t haveHere is what humanitarian aid organizations should learn about the desire of small donors to help6 min read·Apr 19, 2022--6--6
PinnedDr. Shani Horowitz-RozeninMarkerHow Airbnb Angered Both Sides of Its Marketplace During the PandemicThe rental platform’s Covid-19 response sparked a double backlash from guests and hosts·6 min read·Aug 17, 2020--3--3
Dr. Shani Horowitz-RozenThe Cult of Dark Lilac: Three Lessons in Nurturing Devoted Customers We Can Learn From Lamy’s…In 2016, Lamy, the famous German pen manufacturer, unveiled a limited edition of a beautiful ink color, Dark Lilac, that became an instant…4 min read·Mar 23, 2024----
Dr. Shani Horowitz-RozenExplaining The Public Obsession with Athletes’ Partners, And Taylor SwiftYou might have heard of Taylor Swift.5 min read·Mar 9, 2024----
Dr. Shani Horowitz-RozenMcDonald’s is changing its unlimited refill beverage machines: A shift in American dining cultureBy 2032, McDonald’s will phase out its unlimited refill beverage machines.4 min read·Sep 30, 2023----
Dr. Shani Horowitz-Rozen“Barbie” reveals the power of mother-daughter bonds and Greta Gerwig’s feminist narrative masteryExploring mother-daughter relationships in Greta Gerwig’s films: From ‘Ladybird’ to ‘Barbie5 min read·Aug 11, 2023----
Dr. Shani Horowitz-RozenGates Avoids Answering Questions About Philanthropy's Role in AbortionsThe reversal on abortions brings a new challenge to philanthropists who focus on health and social justice4 min read·Aug 9, 2022----
Dr. Shani Horowitz-RozenWhat Businesses Should Learn About Marketing From NonprofitsHubSpot has released the 2022 nonprofit digital trends report. Businesses should read it too.5 min read·Mar 22, 2022----
Dr. Shani Horowitz-RozenThe introductory email you should write when starting a new jobCongratulations on your new position! It’s so exciting to start a new job or be promoted. This is the opportunity to impress your future…5 min read·Jan 29, 2022----
Dr. Shani Horowitz-RozenWhy Homing Pigeons, Anchor Bias And Nostalgia Are Important For Your Marketing PlansWhy marketing experts should care that messenger pigeons are not a thing of the past5 min read·Nov 29, 2021----