Here is what humanitarian aid organizations should learn about the desire of small donors to help — The humanitarian crisis in Ukraine is heartbreaking. No words can console people who have had to flee their homes. No medicine can mend their hearts and souls or erase their trauma. Many humanitarian aid organizations are trying to help and support the refugees. I wanted to do my part and…

HubSpot has released the 2022 nonprofit digital trends report. Businesses should read it too. — It’s no secret that one of nonprofits’ main goals is fundraising. Using an online presence to grow their outreach and fundraise has proven successful in 2021. In an increasingly digital and post-pandemic era, when meeting customers became less important, businesses cannot afford not to learn from nonprofits’ online fundraising success.

Congratulations on your new position! It’s so exciting to start a new job or be promoted. Whether remote or in-person, you’re going to meet a lot of new people who don’t know you. Your introductory email is your chance to introduce yourself, tell your colleagues all about yourself, and make…

Why marketing experts should care that messenger pigeons are not a thing of the past This brilliant cartoon, by David Ostow and Dan Salomon, made me laugh out loud. It’s sharp, witty and empathic at the same time. With its true comedic sense, it connects two different eras, the Middle…

The good news is that people are reading more books during the pandemic than before. However, the numbers show people are buying the big names on popular websites while emerging authors can’t breakthrough. What can drive change in the book industry? — People are reading more books during the pandemic than before. According to NPD BookScan, print sales were up almost 8 percent during 2020, growing across all readership segments, from juvenile to adult non-fiction. E-books and audiobooks, which make up a smaller portion of the market, are up as well. From…

Dr. Brené Brown hosted President Obama to talk about his book. Their friendly banter, which lasted 1 minute and 48 seconds, is a perfect example of how to start a conversation —

In what has become a popular marketing approach, companies encourage their employees to become influencers and promote their brands through their private social media. What to avoid and how to do it right — Influencers have long been a popular marketing platform to share companies’ voices on social media. Yet, employee influencers have become a trickier marketing domain in recent years. While professional influencers are external to companies, getting paid to promote brands to their followers, employees-turned influencers are very different.

Four notable apologies dominated the public agenda recently. The Bachelor franchise issued direct and focused apologies, setting a positive example, unlike Timberlake’s elusive apology. What can we learn from these about PR's power to set the public agenda and encourage a socially responsible discourse? — Four notable apologies dominated the public agenda this week. Justin Timberlake apologized to Britney Spears and Janet Jackson for his behavior. Rachael Kirkconnell, a contestant in the current season of the Bachelor, apologized for racism. …

Peloton is changing the media ecosystem by strengthening its role as a media company, providing both the platform and content — Peloton Interactive is a fitness phenomenon with its high-profile at-home spin bikes and treadmills. It has more than three million subscribers who follow the company with an almost religious zeal. Recently, Peloton announced its first-ever quarterly profit as it saw a 172% surge in sales during the coronavirus pandemic. …