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Dr. Shani Horowitz-Rozen
Dr. Shani Horowitz-Rozen

210 Followers

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I donated both money and new socks to help the Ukrainian refugees, although I know I shouldn’t have

Here is what humanitarian aid organizations should learn about the desire of small donors to help — The humanitarian crisis in Ukraine is heartbreaking. No words can console people who have had to flee their homes. No medicine can mend their hearts and souls or erase their trauma. Many humanitarian aid organizations are trying to help and support the refugees. I wanted to do my part and…

Ukraine

6 min read

I donated both money and new socks to help the Ukrainian refugees, although I know I shouldn’t have
I donated both money and new socks to help the Ukrainian refugees, although I know I shouldn’t have
Ukraine

6 min read


Published in

Marker

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How Airbnb Angered Both Sides of Its Marketplace During the Pandemic

The rental platform’s Covid-19 response sparked a double backlash from guests and hosts — In the first months of the pandemic, Airbnb’s model — along with the rest of the travel industry — was sent reeling. But although Airbnb has seen bookings begin to surge through the summer and filed to go public on August 19, its crises in the early days of the…

Marketing

6 min read

How Airbnb Angered Both Sides of Its Marketplace During the Pandemic
How Airbnb Angered Both Sides of Its Marketplace During the Pandemic
Marketing

6 min read


Aug 11

“Barbie” reveals the power of mother-daughter bonds and Greta Gerwig’s feminist narrative mastery

Exploring mother-daughter relationships in Greta Gerwig’s films: From ‘Ladybird’ to ‘Barbie (Some spoilers) If you think about it, one of the most common themes in American cinema is father-son relationships. Many popular narratives delve into the complexities of father-son dynamics, exploring the intricate web of family ties. Occasionally, these films…

Barbie

5 min read

“Barbie” reveals the power of mother-daughter bonds and Greta Gerwig’s feminist narrative mastery
“Barbie” reveals the power of mother-daughter bonds and Greta Gerwig’s feminist narrative mastery
Barbie

5 min read


Aug 9, 2022

Gates Avoids Answering Questions About Philanthropy's Role in Abortions

The reversal on abortions brings a new challenge to philanthropists who focus on health and social justice The reversal on abortions brings a new challenge to philanthropists who focus on health and social justice, like Bill Gates. Philanthropists, who strive to make society better, are faced with a moral question…

Abortion

4 min read

Gates Avoids Answering Questions About Philanthropy's Role in Abortions
Gates Avoids Answering Questions About Philanthropy's Role in Abortions
Abortion

4 min read


Mar 22, 2022

What Businesses Should Learn About Marketing From Nonprofits

HubSpot has released the 2022 nonprofit digital trends report. Businesses should read it too. — It’s no secret that one of nonprofits’ main goals is fundraising. Using an online presence to grow their outreach and fundraise has proven successful in 2021. In an increasingly digital and post-pandemic era, when meeting customers became less important, businesses cannot afford not to learn from nonprofits’ online fundraising success.

Marketing

5 min read

What Businesses Should Learn About Marketing From Nonprofits
What Businesses Should Learn About Marketing From Nonprofits
Marketing

5 min read


Jan 29, 2022

The introductory email you should write when starting a new job

Congratulations on your new position! It’s so exciting to start a new job or be promoted. Whether remote or in-person, you’re going to meet a lot of new people who don’t know you. Your introductory email is your chance to introduce yourself, tell your colleagues all about yourself, and make…

Business

5 min read

The introductory email you should write when starting a new job
The introductory email you should write when starting a new job
Business

5 min read


Nov 29, 2021

Why Homing Pigeons, Anchor Bias And Nostalgia Are Important For Your Marketing Plans

Why marketing experts should care that messenger pigeons are not a thing of the past This brilliant cartoon, by David Ostow and Dan Salomon, made me laugh out loud. It’s sharp, witty and empathic at the same time. With its true comedic sense, it connects two different eras, the Middle…

Marketing Strategies

5 min read

Why Homing Pigeons, Anchor Bias And Nostalgia Are Important For Your Marketing Plans
Why Homing Pigeons, Anchor Bias And Nostalgia Are Important For Your Marketing Plans
Marketing Strategies

5 min read


May 3, 2021

The Book Market Is Booming: This Is How Instagram, High-Tech, and Libraries Can Expand It

The good news is that people are reading more books during the pandemic than before. However, the numbers show people are buying the big names on popular websites while emerging authors can’t breakthrough. What can drive change in the book industry? — People are reading more books during the pandemic than before. According to NPD BookScan, print sales were up almost 8 percent during 2020, growing across all readership segments, from juvenile to adult non-fiction. E-books and audiobooks, which make up a smaller portion of the market, are up as well. From…

Books

5 min read

The Book Market Is Booming: This Is How Instagram, High-Tech, and Libraries Can Expand It
The Book Market Is Booming: This Is How Instagram, High-Tech, and Libraries Can Expand It
Books

5 min read


Mar 23, 2021

Perfect Small Talk with President Obama and Brené Brown

Dr. Brené Brown hosted President Obama to talk about his book. Their friendly banter, which lasted 1 minute and 48 seconds, is a perfect example of how to start a conversation —

Communication Skills

5 min read

Perfect Small Talk with President Obama and Brené Brown
Perfect Small Talk with President Obama and Brené Brown
Communication Skills

5 min read


Mar 17, 2021

Employees as Influencers: Crossing Brand Marketing and Employee Identity

In what has become a popular marketing approach, companies encourage their employees to become influencers and promote their brands through their private social media. What to avoid and how to do it right — Influencers have long been a popular marketing platform to share companies’ voices on social media. Yet, employee influencers have become a trickier marketing domain in recent years. While professional influencers are external to companies, getting paid to promote brands to their followers, employees-turned influencers are very different.

Marketing

4 min read

Employees as Influencers: Crossing Brand Marketing and Employee Identity
Employees as Influencers: Crossing Brand Marketing and Employee Identity
Marketing

4 min read

Dr. Shani Horowitz-Rozen

Dr. Shani Horowitz-Rozen

210 Followers

Helping companies and executives to tell their stories & focus their messages. Framing is Everything https://shani-story.com/

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