The good news is that people are reading more books during the pandemic than before. However, the numbers show people are buying the big names on popular websites while emerging authors can’t breakthrough. What can drive change in the book industry? — People are reading more books during the pandemic than before. According to NPD BookScan, print sales were up almost 8 percent during 2020, growing across all readership segments, from juvenile to adult non-fiction. E-books and audiobooks, which make up a smaller portion of the market, are up as well. From…